What’s in a premium?
Why a good domain name is important.
Lesson 1: All domains are not created equal.
What does your domain name say about your business?
cupcakes.com
"We're the leader
in our industry."
online-cupcake-store.biz
"We came late to the game and
took what we could get."
One secret to business never changes.
It’s all about location, location, location.
A good domain name is like setting up shop on 5th
Avenue. You get high visibility, reputation, and natural traffic.
Joystick.com
ArcadeJoysticks.com
Rays-Discount-Joysticks.biz
Lesson 2: what makes up a premium domain name?
A domain name is premium when it’s:
Keyword-rich
Generic
Proper names
Memorable
Short
Descriptive
Geographic
Brandable
Types of domains Top-level domain (TLD)
.com
.net
.org
.biz
.ca
.in
.eu
.us
Top 5 TLDs ( 1 ) Number of registered domains
Lesson 3: Good locations on the web are at a premium.
A small percentage of registered domains are premiums
Of 138 million registered domains ( 2 ), only 5-10 are meaningful and true premium domain names.
Top premium domain sales in the last 12 months: ( 3 )
We.com
$8,000.000
Drink.com
$500,000
Give.com
$500,000
HomeCare.com
$350,000
HotDog.com
$150,000
TP.com
$929,000
Lesson 4. Domains are an investment in your brand.
Your domain is 100% unique to you. Once you own it, nobody else can. (and if you don’t own it, somebody else will).
Major corporations that own premium domains:
money.com
eat.com
pc.com
Cost of a domain vs. cost of traditional advertising:
Billboards
$150,000
per month ( 4 )
Newspaper
$60,000
for 1/4 page in the NY Times ( 5 )
Radio spots
$30,000
per month ( 6 )
Television
$142,000
for a 30-second ad ( 7 )
In short, a good name is valuable because it builds instant trust for life. The right domain name can change your life.
Uniregistry offers services and tools to the professional domain investor who wishes to monetize their domain inventory through sales and parking. It is currently the single largest marketplace of premium-quality domains supplied by the world’s top domain investors and entrepreneurs.
Sources